Paynter Communications Blog

Paynter Communications Blog

Identifying Villains in the Panama Papers Line-Up

A lot has been and will be written about the 11 million documents leaked from Panamanian law firm Mossack Fonseca, as journalists all over the world comb through a massive amount of information. So far, news accounts have focused on high-profile leaders from Russia, China, Argentina, Pakistan, Ukraine, Syria and Saudi Arabia, among others. The prime minister of Iceland resigned after news broke that his wife had millions of dollars in offshore accounts.

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More Lessons from the Volkswagen Cheating Scandal

Volkswagen is finally reaching out to its customers with a “goodwill package” for those who own cars equipped with the software designed to cheat emissions tests. The package, outlined in full-page newspaper ads, includes a $500 gift card, another $500 card that can be redeemed at Volkswagen dealerships, and three years’ worth of free roadside assistance. They still haven’t said how they’ll fix the emissions problem so they’re hoping this offer will buy time with customers stuck driving cars with significantly lower resale value that continue to violate emissions standards.

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Crisis communications: Still waiting to hear from Mizzou

I’m a proud Mizzou alumna but I am not so proud of my alma mater this week. The fall semester at the University of Missouri has been a tumultuous one, with protests and rallies over everything from health care for graduate students to incidents of racism on campus. As a result, the university president and chancellor of the flagship campus in Columbia both resigned yesterday. It became almost impossible for the two men to remain in leadership after a graduate student began a hunger strike and football players said they would boycott games until the president resigned. Those were just the highlights that grabbed national headlines. Many – faculty, students and alumni – publicly expressed their deep concern about the situation on campus, especially for students of color, and the lack of communication from the administration.

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Enhance your company’s reputation: Five tips to humanize social media content

“People who follow corporate social media accounts that present a human voice are more likely to have a positive view of the company,” according to a recent study conducted by researchers at VU University Amsterdam, The Netherlands, and published in the Journal of Computer-Mediated Communication. The study goes on to say a human voice translates into a better corporate reputation.

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Amazon vs. The New York Times, Rounds Two, Three and Four

First, the New York Times published an article exposing a brutal workplace culture at Amazon. Then, Amazon’s Senior Vice President Jay Carney pushed back with a blog post on Medium.com, accusing the Times of sloppy journalism. Another round ensued. Times’ Editor-in-chief Dean Baquet defended the reporting in a lengthy blog post, also on Medium.com, and Carney responded again.

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